Budweiser v. Budweiser

A recent European Union General Court ruling has found that, after years of dispute, Czech Budejovicky Budvar does not have the sole right to use the terms Budweiser and Bud. Budvar made arguments concerning appellation of origin from its city of Budweiss. However, AB InBev successfully argued that it had ben using the name since 1876, nearly twenty years before Budvar. The European Union General Court in Luxembourg found that Budvar was unsuccessful in showing that its use of the names was significant enough in the European Union to prevent AB InBev from using the names.